Domino's Pizza's online sales soar, showing online is the way forward
Its UK system sales rose by 11.6% and like-for-like sales grew by 8.1%.
According to the financial report, demand for delivered food in the UK continues to be strong despite the uncertain consumer environment. UK and ROI system sales were up 12.1% in the quarter, or 11.7% excluding currency effects. UK system sales were up 11.6%, an improvement on H1, supported by the record store opening programme and a recovery in like-for-like sales.
UK like-for-like sales, which exclude stores in split territories, were up 8.1%. Online participation continued to grow, supported by the company’s ongoing investment in digital platforms. Online sales were up 17.4% and now represent 75% of UK system sales. Domino’s began the roll-out of GPS, with 64 stores active at the period end and over 200 due to be operational by the end of the year.
CEO David Wild said, "We are pleased with our performance in Q3, especially the improved trend in our core market of the UK. Additionally we are making progress in all our overseas operations. In Ireland and Switzerland, our online initiatives are fuelling accelerated growth, and in Norway the first Dolly Dimple's conversions are trading very well.
"In the UK, consumers are uncertain and they continue to focus on value. Our commitment to growth remains undiminished, as does that of our franchisee partners. We expect to launch a record 90 stores in the UK this year, with an encouraging pipeline already in place for openings in early 2018. More recently, we have seen a real surge in digital engagement, with our new advertising campaign, "The Official Food of Everything", driving a record 200,000 online orders - or 140 a minute - on the last Saturday in September. The Board reaffirms that its forecasts for full year underlying profit before tax remain at least in line with market expectations."
