Press photo. /Phat Pasty
Phat Pasty reveals 2024 festive range
The new range focused on being attractive to the free-from market.
UK foodservice supplier of pies, pasties, and other treats have revealed their festive range for 2024, focusing on the free-form market.
The free-from market refers to a segment of the food industry that offers products free from specific allergens or ingredients, such as gluten, dairy, nuts, and soy. These products cater to consumers with dietary restrictions, allergies, or those who choose to avoid certain ingredients for health or lifestyle reasons
Data from Spherical Insights revealed that the UK free-from market size will grow by 12.2% until 2033. With that in mind, Phat Pasty is introducing the Wild Boar, Apple and Cider Gluten-Free Pie made with wild boar and apple, in a creamy cider and mustard sauce, topped with a golden gluten-free pastry
The pie is available in two size formats, 300g centre plate or 90g mini pie.
The new pie joins a line-up of three hot-to-go yuletide treats including, for meat lovers, the Phat Christmas Dinner Pasty, filled with turkey, bacon, sausage and cranberries, seasoned with sage and onion and encased in a hand-crimped pasty, and the Phat Festive Chunky Sausage Roll, with pork, turkey, ham & cranberries, wrapped in a puff pastry roll.
Moreover, with research from Lumina Intelligence revealing that nearly seven out of 10 (67%) consumers are ‘extremely sustainability conscious’ and a third are reducing their overall meat intake, the range also offers a meat-free option; the Phat Festive Vegan Bake. This puff pastry slice is filled with mushrooms, cranberries and pea protein chunks in a creamy coconut milk sauce, seasoned with sage & thyme.
Phat Pasty’s festive range is available to order from September via Bidfood, Brakes and other national and regional wholesalers.
