The award was voted by British grocery shoppers using IGD’s monthly ShopperVista tracker.
The Subway brand came out top of the list for overall satisfaction because of two main drivers: products that are easy to eat on-the-go and having a great choice of food.
Subway UK and Ireland’s marketing director Sacha Clark said, “It’s an honour to win an award that has been voted for by the people that matter most to us, our customers. It was a lovely surprise and we couldn’t be more thrilled for this recognition.”
Other shortlisted brands included Burger King, Greggs, KFC, McDonald’s and Pret A Manger.
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