, UK

Uber Eats' latest salvo in the delivery wars

The new delivery service saves parents from the stress of preparing their kids’ lunch meals.

The Lunch Box Shop announced the launch of its exclusive morning lunch box delivery service via Uber Eats.

The new service came following research from Uber Eats which has shown that almost three quarters (73%) of parents find school mornings stressful.

The limited-edition lunch meals consist of Rainbow Wraps, Punchy Pesto Pasta and Loaded Veggie Muffins, created in partnership with The Gut Health Doctor founder and nutritionist Megan Rossi.

“All three choices are focused on whole foods and rich in plant-based fibre to keep kids healthy and happy from the inside out. Variety is key to making sure they’re getting the nutrients they need, so with each option, kids will get at least eight different types of plant goodness in one,” Rossi said.

According to Uber Eats, three in ten of 2,000 parents polled have admitted buying lunch for their kids on the way to school, with 58% purchasing this from a convenience store.

It was also found that 29% have sent their kids to school without packed lunches, primarily due to lack of time or forgetting about them.

Moreover 65% of parents said they are worried about giving the right nutrients in their kid’s lunch box. They felt guilty of giving them crisps, biscuits and sweets for lunch.

The delivery service is available in London and Birmingham. 

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