Here is a summary of the most interesting QSR news stories of the week from around the world.
According to a release from PR Newswire, Dunkin' US has partnered with Amazon Alexa to offer its fans additional ways to celebrate the International Coffee Day. Customers can increase their coffee and donut IQ with a single voice command using the new Dunkin' Donuts skill for Alexa. With this new skill, users can enjoy a quiz that includes questions on everything from hot and iced coffee facts and the history of coffee, to Dunkin' knowledge and donut trivia. To play, customers must enable the Dunkin' Donuts skill in their Alexa app and say "Alexa, open Dunkin' Donuts."
According to RestaurantOwner.com's 2017 Recruiting Survey Report, despite technology-based solutions, word-of-mouth is still the best recruiting tool to find top candidates in today's labour market. A majority (86%) of restaurant operators rely on employee referrals to find new team members. And when asked where they found the best employees, 48% responded with employee referrals. A positive restaurant culture (48%) was the most cited response to, "What's the #1 reason people want to work in your restaurant?" Culture was more important than a desirable schedule (8%), the need for a job (10%), and even good pay/benefits (22%). Despite this, only 39% of respondents included information about their restaurant culture in job postings.
According to Fox News, Burger King Russia is reportedly petitioning the Federal Anti-Monopoly Service (FAS) to ban the clown-centric horror flick “It” within the country on the grounds that it advertises for McDonald's.
According to a release from PR Newswire, Taco Bell has partnered with Forever 21 to launch an exclusive collection which features tops, bodysuits and cropped hoodies for women. For men, sweatshirts, hoodies, and anorak jackets are updated with pops of color and distinctive illustrations. The new limited edition Forever 21 x Taco Bell collection will launch in Forever 21 stores and online globally on October 11.
According to a release from Business Wire, Amazon Restaurants has collaborated with Olo to kickstart its delivery service with streamlined online ordering. General manager, Gus Lopez, said that the integration will enable Amazon Restaurants to onboard new restaurants with ease, as well as quickly add more new choices and delivery options for customers.
According to the key findings of the 2017 Southwest Food Service Marketing Report, consumers prefer images of food as well as promotional offerings, and are influenced to make decisions when they see and hear advertising that is humorous. Additionally, consumers strongly resonated with friendly customer service and ads that included the words “tasty” and “delicious.” The findings determine several behaviors about the way consumers respond to food service ads.
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