CRUSSH opens new concept store
The brand opened a new concept store in New Street Square, just off New Fetter Lane in London.
The store features a new design approach throughout and a new brand identity for CRUSSH. The contemporary design highlights its use of fresh fruit and vegetables with displays of produce in racks that sit above an open plan kitchen and juicing area.
Shane Kavanagh, CEO of CRUSSH said: “We are really excited about our new store, and we think it is a really welcoming space that captures the essence of what CRUSSH is about. We’re looking to simplify how we operate and make our offer healthier, easier and tastier for our customers to access and enjoy."
“Our core brand values are echoed in so much of the design and it’s a great reflection of how we feel about what we do. The illuminated ‘Raw Juice’ and ‘Fit Food’ signage help to convey the message of health and vitality that lies at the core of CRUSSH. This store is how our new CRUSSH stores will look - it’s a design that is completely fresh and we think it’s unique in the marketplace. We hope our customers will enjoy the full menu that we offer in this new store.”
The store design was a collaborative project between Studio Fox, the interior design company appointed for the project, and members of the CRUSSH management team, who added their experience, ideas and insight.
White ceramic wall tiles with slatted FSC oak and grey concrete walls and floors create a clean and simple colour palette. A purpose-grown bun moss wall and brightly coloured furniture throughout brings life and interest to the space, with planting and copper feature lights enhancing this to create an energizing environment. The store features three different seating areas, all with power points and USB chargers to promote flexible working. The whole design has been created to improve the customer experience at peak trading times.
A key highlight of the interior is the use of copper piping throughout. This piping has traditionally been associated with carrying water, so is the perfect design accent to reflect the refreshing and hydrating nature of the CRUSSH brand.
