EAT. launches new concept store

The fresh food-to-go brand is entering the next phase of its expansion programme with the launch of a new concept store in Finsbury Pavement on 11th May.

Afroditi Krassa, the renowned architect behind Heston’s Perfectionist Café at Heathrow Terminal 2 and Dishoom, has been enlisted to showcase EAT.’s passion for cooking great tasting seasonal food, every day. Unlike other stores, all the cooking and serving will be visible.

This new design will be the platform for the next phase of store expansion, with stores in Ealing and Chichester all currently being built and planned to be opened in the next 6-8 weeks, taking the total store estate to 120. Chichester will see the extension of the new concept into a market town format, gearing the menu, service and environment around a relaxing place to meet and spend time for food and hand crafted coffee.

Later in the year EAT. will open its largest ever store within Liverpool Street Station. At 2,840 square feet it will adopt the new format to serve passengers passing through the station.

The new openings will coincide with the Launch of EAT.’s Summer menu which features new Chipotle Chicken and Avocado salads, made without gluten and only 319 calories per serving, and an expanded vegan offering including a Thai Green and Grain salad, also made without gluten and only 326 calories per serving.

Brand Director, Sarah Doyle said, “All of EAT.’s food is made fresh by us each day, and from Wednesday customers at the Finsbury Pavement store will be able to see this for themselves. EAT. will be expanding beyond London over the next 12 months, and the new store format is a key feature of the roll out. We are already well known for our healthy hot food, but we’re seeing increasing demand for our fresh offering, with salads showing a 4% like for like growth in the year to April. Everything we make uses the best seasonal ingredients, whether it’s a soup, a hot pot, or a salad. For our salad dressings, for example, we're using British cold pressed rapeseed oil, used for its nutty flavour and strong health credentials. Customers value this commitment to quality, taste and health.”