IKEA to open DIY pop-up
The Swedish retailer is opening a fully immersive dining experience in Shoreditch – a ‘Do-it-Yourself Restaurant’ where the diners can run their own diner.
IKEA is giving guests the chance to express themselves and impress their friends in a restaurant where they will have their very own sous chef and maître de. They will also have 20 of their friends as extra hands. Under the expert supervision of a head chef, diners will orchestrate a foodie experience in a homely kitchen environment to mimic an actual dinner party, but one where diners can host many more guests than usual.
The Dining Club will open from 10 - 25 September in Shoreditch, London.
Completely free of charge, the nation’s food loving entertainers can book their slot to host a brunch, lunch or dinner, where they will take over the restaurant, choosing their menu from a range of modern sharing dishes, including some Scandinavian classics, and will even have the restaurant named after them. The cleaning up will be taken care of too, so hosts and can spend quality time with their guests.
Patrons can also book a spot in the ‘Food for Thought’ workshop area where interactive master classes are hosted by an array of guests including Instagram star Pixie Turner and Great British Bake Off winner Edd Kimber covering topics such as one ingredient four ways, Swedish Baking, Fermentation, Clean Eating, The Future of Food, Sustainable Eating, Food Styling Tips and more.
IKEA will also be offering a unique shop with homewares for sale to those wishing to drop-in and purchase IKEA kitchen products. Also on display will be kitchen showrooms reflecting kitchens of various sizes and styles. Upon visiting, guests will also leave The Dining Club with an IKEA treat.
