Krispy Kreme-owned Insomnia Cookies announces UK expansion

The first store will open in the summer.

Late-night cookie concept Insomnia Cookies is planning to expand in the UK and Canada this summer 2023.

The store will open in Manchester and the Greater Toronto Area, with possibilities of more international store opening this year. Once the opening begins, Insomnia Cookies will soon be hiring managers, part-time cookie crew, delivery drivers, and shift leaders, bringing employment opportunities to local communities. 

The brand also plans to open more stores in the US.

“From a college start-up, we’ve come a long way over the last 20 years, and this year’s national and international new store openings are just a taste of what’s to come for Insomnia Cookies. Insomnia is so grateful to our loyal Insomniacs, whose passion for our brand has fueled our growth. We’re thrilled to soon be delivering our warm, delicious cookies and desserts across the globe and welcome even more fans into our cult-like community,” said Seth Berkowitz, Founder and CEO of Insomnia Cookies.

Owned by Krispy Kreme, Insomnia Cookies has been feeding its cult following’s insatiable sweet tooth and desire for new, imaginative products to become one of the most craved brands in the world. Insomnia’s constant innovation, digital-first ecosystem, and late-night hours have allowed the brand to be nimble and create a highly-engaged and deeply passionate community of Insomniacs, positioning it for this next chapter of growth.