PAUL set to open 34th shop in Birmingham
The French artisan bakery and pâtisseriewill open in Birmingham as part of an overall brand roll-out.
The store is launching on same day is the Grand Central shopping centre, marking the brand’s third regional opening outside London.
Jean-Michel Orieux, Chief Executive of PAUL UK comments: “This is a very exciting time for PAUL and we hope that our arrival in Birmingham will be a great addition not only to the newly launched retail hub but to the vibrant tourist market and its bustling economy.
“Birmingham has a wonderful balance of cultural heritage and a well established local community, and we hope that the people of the area will enjoy our exclusive range of traditional, hand-crafted bakery and fine pâtisserie products.”
Open morning through to early evening, the bakery will offer the brand’s range of bread as well as their famous selection of pâtisserie, viennoiserie, gourmet salads and sandwiches. Freshly-brewed coffee and a range of hot seasonal products including soups, croques and pizzas will also be available to buy in the shop or to take-away.
