
Pret A Manger to keep Little Veggie Pop Up open for the summer
Pret announced that it will be extending the stay of its Little Veggie Pop Up on Broadwick Street, Soho, due to popular demand.
The brand launched the pop up store on 1st June. In the brand's website, CEO Clive Schlee announced that the brand was considering holding the pop up store open for longer, as while the demand is still strong.
"It’s early days, and we are having a big internal debate about this. The original idea was to close the shop after four weeks, but we are now inclined to keep it open slightly longer to see whether demand is still as strong once the initial hype dies down. There are some who would like to convert every fourth Pret into a Veggie Pret, and to explore its success in other markets too," Schlee had said.