SIDES chicken brand flys to UK’s high street

The brand was created by Youtube sensation The Sidemen.

SIDES, the chicken brand created and developed by Youtube sensation The Sidemenm will open 10 restaurants across the UK.

The growth plans will create 100 jobs and expand the brand’s footprint into the North of England alongside an exciting launch into Scotland.

The Sidemen started as seven YouTubers, who joined forces as a group in 2013. Since then, they’ve dominated the internet, creating an international audience of over 84.5 million dedicated YouTube subscribers to their channels, and a combined following of 36.4 million on Instagram. The collective is made out of Olajide ‘JJ’ Olatunji (KSI), Harry Lewis (Wroetoshaw), Simon Minter (Miniminter), Vik Barn (Vikkstar123), Josh Bradley (Zerkaa), Ethan Payne (Behzinga) and Tobi Brown (TBJZL).

SIDES is springboarding its growth through unique product innovation, including its most recent offering, SIDES Hot Chicken. The Nashville-style chicken is dipped in paprika-spiced oil with five increasing levels of heat. The latest product joins spicy ketchup and corn ribs on the menu, with further food developments at SIDES including an improved chicken coating method

As part of growth plans, the fried chicken brand will be opening in the UK’s leading shopping centres up and down the country to accompany its existing virtual restaurants.

The social media sensations will be continuing to add to the brick-and-mortar portfolio of SIDES with a launch onto the high street.

These new locations will add an experiential element to the SIDES dining experience with interactive elements throughout and subtle nods to YouTube culture.

The flagship restaurants will be larger, with screening spaces alongside room for parties and launch events.

SIDES is part of Virtual Hero, a subsidiary of the Hero Brands group behind the exploding fast-casual chain German Doner Kebab, Choppaluna, Island Poké, and XIX Vodka, a further Sidemen brand.

The fried chicken brand is currently available to order across the UK and the Middle East with many more to open globally by the end of 2023.

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