Vapiano partners with HMSHost to launch in travel hubs
Locations include airports, railway stations and centers in the UK, Scandinavia, Germany, and the Netherlands.
The restaurants will be specifically designed and engineered towards the needs and demands in travel locations, with eat in and takeaway options. The brand format is being developed as a franchise model with HMSHost International.
Jochen Halfmann, CEO of VAPIANO SE, said, “We are very pleased to be working with HMSHost, the perfect partner for our further expansion in high-traffic travel hubs. This collaboration will enable us to open more VAPIANOs in international locations and further increase our profile. After a successful test phase of our pilots, we will make a joint decision about further strategic expansion.”
Walter Seib, CEO of HMSHost International, said, “We are proud to start this new partnership with the brand VAPIANO. Within our portfolio, the brand is an enrichment for our organization and reflects the need of our guests. VAPIANO is known for its food preparing ‘a la minute’ in front of the guest. We believe passionately in the power of this brand at high traffic locations creating consumer demand and value for future business partners and look forward to a building our partnership.”
