Veggie Pret settles in Soho, looks to expand
Pret A Manger CEO, Clive Schlee, announced on his blog that the company’s vegetarian pop up will remain a permanent fixture on Broadwick Street in Soho.
Due to the "overwhelming success" of ‘Veggie Pret’, the company has also announced it could open further vegetarian-only shops in the future.
Schlee said on his blog: "Twelve weeks ago, we opened Veggie Pret as a month-long pop up in Soho. We were so overwhelmed by the public response that we kept it open for the Summer. I can now tell you that we've taken the decision to keep it open for ever(!) And, if we can, to open more Veggie Pret shops in the future."
"What is it about the shop that has struck such a chord? Clearly, the move towards a plant-based diet is gathering momentum, especially among millennials. Vegetarians and vegans are an articulate and social media-savvy group. Many of you have been advocating eating less meat for years and have been thrilled to see a major UK business take up the cause."
"We are now debating where to open the second Veggie Pret. The odds are that it will be a visible corner in the City of London, where we can convert an existing shop to a pop up and see if it resonates with city workers before deciding whether or not to make it permanent. I hope we can bring Veggie Pret to more cities in due course."
