Abokado hires new head of marketing

It welcomed Vineeta Anuj, former marketing manager at Odeon Cinemas, as its new head of marketing at the beginning of April.

Anuj, also known as Vee, has spent her entire career in senior marketing roles for retail hospitality businesses across the UK and Australia and is a specialist in food & beverage branding. With over 10 years’ experience working for global brands including marketing manager at ODEON Cinemas, Costa Coffee and The Coffee Club, she brings a blend of marketing expertise and new energy to Abokado’s growing family.

Abokado’s CEO Mark Lilley said, “This is an exciting time for Abokado as we continue to grow and appoint new senior hires. We’re looking forward to Vee’s contribution to building the Abokado brand into London’s number one healthy grab and go chain. She will be working on all elements of our marketing function from local marketing to in-store comms, digital and email campaigns and growing our social media engagement. We’re very excited to have her on board.”

Vineeta Anuj said, “I’m absolutely delighted to be a part of Abokado. The business has an ethos that I’m extremely passionate about and I’m truly thrilled to be helping to grow such a wonderful company.”