HUMAN RESOURCES | Staff Reporter, UK

Crussh names Simon Foster as new CEO

The announcement also revealed plans to develop the chain as an FMCG brand.

Crussh Fit Food & Juice Bars has appointed Simon Foster as the company’s new CEO, the chain announced.

He had earlier roles in Thorntons, Hovis, and ice cream company Yorica, which tripled in volume with the addition of over 800 listings across Ocado, Waitrose and H&B. The chain highlighted his experience in driving turnaround and change within branded, wholesale, and wholesale/retail blended businesses, primarily within the food sector.

“Having previously worked with Simon at Thorntons, I know that he is an excellent choice to lead Crussh through these turbulent and challenging times. The current crisis will make re-starting Crussh a challenge but also present a big opportunity to accelerate our growth in product supply and to develop Crussh as an FMCG brand, sectors where Simon has an excellent track record,” Crussh chairman Jonathan Hart said.

“Now more than ever, people demand the ability to eat more healthily and sustainably on the move and Crussh has been on the leading edge of this since its creation in 1998. I look forward to helping the team continue their progress in optimising its retail execution for the post Covid era, and supplementing this with accelerated execution of a pivot into other channels where the brand has already started making strong headway,” Foster added.

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