Dunkin' Donuts US names Drayton Martin as vice president for brand stewardship
Martin will lead the development and implementation of Dunkin' Donuts' brand messaging across all channels.
Dunkin' Donuts announced that Drayton Martin will be the company's new Vice President for Brand Stewardship. In this particular role, Martin will develop and implement the global brand's messaging across all channels including advertising, packaging, in-store and digital while overseeing the company's internal brand marketing team and external creative agency partners.
Martin brings to Dunkin' Donuts brings more than two decades of advertising and marketing experience. In previous leadership roles at MullenLowe for the past 14 years, she directed "transformative identity and positioning campaigns" for brands such as JetBlue, Century21 and Four Seasons Hotels & Resorts.
She will report directly to Dunkin' Donuts U.S. Chief Marketing Officer Tony Weisman.
"Drayton has a long and successful track record in creating compelling creative work and leading strong teams that have helped transform leading global consumer companies. Her extensive experience makes her well-positioned to lead and advance our creative vision and long-term strategic plans to drive engagement and excitement for the Dunkin' Donuts brand, and strengthen our position as the leading on-the-go, beverage-led brand," Weisman said.
