Former Gourmet Burger Kitchen CEO Alasdair Murdoch has been announced as Burger King UK’s new CEO.
Murdoch said, “Working closely with our franchisees, we will take a measured approach to improving customer attraction and retention through investment in improving the consumer experience, our food offering, restaurants, teams and franchisees as we build a brand for the next generation.”
He had been with GBK for seven years, after leaving Pizza Express.
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