
Former GBK CEO appointed as Burger King UK's new boss
Former Gourmet Burger Kitchen CEO Alasdair Murdoch has been announced as Burger King UK’s new CEO.
Murdoch said, “Working closely with our franchisees, we will take a measured approach to improving customer attraction and retention through investment in improving the consumer experience, our food offering, restaurants, teams and franchisees as we build a brand for the next generation.”
He had been with GBK for seven years, after leaving Pizza Express.