Helm has more than 20 years of experience working in the food sector.
McDonald's UK and Ireland announced the appointment of Gareth Helm as senior vice president and chief marketing officer.
Helm is expected to strengthen the company’s marketing leadership team structure, bringing together marketing, food development and customer insights.
Michelle Graham-Clare, meanwhile, was promoted from head of marketing to marketing director for food and beverages, to work alongside Ben Fox, who is the chain’s marketing director for brand, experience and media.
“This will bring together the right expertise from across the business to help ensure we continue to align our strategy with customer insights to help us determine, and focus on, the right enablers for us to continue to succeed, invest and grow,” McDonald's UK and Ireland CEO Paul Pomroy said.
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