HUMAN RESOURCES | Staff Reporter, UK

Pret A Manger appoints Barnaby Dawe as chief customer officer

The former Just Eat executive will lead the company’s digital transformation plan.

Pret A Manger has officially appointed Barnaby Dawe as their new Chief Customer Officer, a newly-formed position that will be responsible for the global marketing and communications activities and will have active participation in the e-commerce business.

Previously involved with Just Eat, Dawe will embark on this new role starting October 1.

"As a loyal customer, I've long admired Pret for their coherent brand strategy and their outstanding customer service. I'm honoured to join the team and be a part of the next phase of their journey,” Dawe said.

Prior to his affiliation with Just Eat, Dawe held senior positions at Sky, The Sun, The Times, Heart and Channel 4. It is also said that he had helped triple the said food delivery platform’s revenues and profits.

Pret’s CEO Clive Schlee is looking forward to the new addition to the senior team.

“I am delighted Barnaby is joining the senior team at Pret. He has the sensitivity and the experience to maintain continuity in Pret’s tone of voice whilst at the same time leading the company’s digital transformation. We look forward to working with him very much,” he said.

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