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HUMAN RESOURCES | Staff Reporter, UK
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Pure appoints Said Takhamt as chief operating officer

He had notable roles in Pret, itsu, EAT and Cojean.

Pure announced it has appointed Said Takhamt as its chief operating officer, joining the brand in its 10th year following roles in operations and development at Pret a Manger, itsu, EAT and Cojean.

Takhamt began his career as general manager at Pret, working his way up to International Head of Operations focusing initially on the London business and then across the UK, France and America. He oversaw the Pret business expansion into airports seeing it flourish at Stansted, Heathrow’s T5 and Gatwick amongst others.

His time at itsu saw him leading expansion across new territories in urban café’s, regional stores and airport businesses; whilst his EAT experience in leading the rebrand strategy and re-building the operational business model also saw him use his travel hub expertise at Madrid Airport and Paris’ Gare Du Nord.

Takhamt will be responsible for running the day–to–day operations of Pure’s existing 21 sites and more as the business expands further in 2020. He will also run the chain’s People Team, which is responsible for all recruitment, learning, training and development.

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