
KFC plans to set up ‘stealth kitchens' in India to widen reach
This is to leverage the growing online food delivery model used by aggregators such as Swiggy and Zomato.
According to The Economic Times, these standalone full-service KFC kitchens won’t have any customer interface, will not double up as dine-on or take-away stores, and will have minimal branding.
Similar to most quick service brands, KFC’s entry-level products are priced at Rs 30 and above. Of the 345 existing stores KFC India operates, 250 are franchised, while the remaining 95 are equity stores.
Click here to read more from The Economic Times.