INTERNATIONAL | Staff Reporter, UK

KFC launches first ever wholly digital branch on social media

Users in the Middle East can scroll through their feed before being greeted by a KFC employee.

KFC has launched an entirely digital branch on social media.

Dubbed the KFC Scroll Thru, the interactive ordering experience offers users a playful way to interact with the brand, allowing users to choose and buy the meals instantly. KFC employees welcome users scrolling through their social media feeds and help them order through the digital drive-thru.

The initiative is available in social feeds and on websites all over the Middle East, and is produced in both English and Arabic to deliver a different experience every time the posts appears on social media feeds.

“We have always been part of many people’s moments, and today people spend most of their time scrolling through their feed on social media. We want to still be part of their lives and keep what we deliver easy and relevant to what they need. Our choice was to do that in a creative and distinctive manner through The KFC Scroll Thru,” Ozge Zoralioglu, chief marketing officer for YUM! Brands/KFC MENA Turkey & Pakistan said.

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