Southern Fried Chicken's International Expansion Plans
Company is set to launch a strong presence in new areas including Eastern Europe and the Middle East.
Southern Fried Chicken has ambitious plans to expand its international presence, targeting 120 fully franchised sites within the next three years.
The company has enjoyed a period of strong growth over the last 12 months, having opened master franchises in five new countries, says UK-based President of SFC, Chris Gibson.
“We are forging a strong presence in new areas, including Eastern Europe and the Middle East, where new franchises are scheduled to open over the next few months,” he says.
“We are also experiencing particular success in emerging areas, where some of our competitors have not yet established a presence. The high quality of our offering, the affordable set up costs and a comprehensive support for rapid business development are proving highly attractive to potential master franchisors, who recognise the scale of the opportunity.”
Southern Fried Chicken prides itself on providing locally sourced, high-quality, fresh food. Many of its restaurants, although not all, use halal meat. FFS Brands has deliberately positioned the franchise away from the cheap, low-quality processed fast-food marketplace, instead focusing on fair prices, good service and a varied menu that can be adapted to provide regional appeal.
