Starbucks partners with REWE
The coffee chain partnered with REWE, a premium German retailer, to bring Starbucks stores within REWE-operated hyper and supermarkets in Germany in 2016.
“We know Germany has always appreciated great coffee and is one of the world’s biggest coffee-consuming countries per capita,” said Kris Engskov, president, Starbucks Coffee Company EMEA.
“This new partnership with REWE will help us deliver both quality and value for new customers, and ensure great coffee on the go is more convenient than ever. Both of our companies have a great retail business heritage and we share the same values in our commitment to customers and the communities we serve.”
“We are excited about the opportunity of this unique cooperation between our two strong brands,” said Lionel Souque, CEO REWE Markt GmbH.
“REWE is able to bring premium Starbucks products to customers in a unique way, by opening stores inside our supermarkets, fitting perfectly with our commitment to offering more convenience to our customers.”
