, UK

Weekly Global News Wrap: KFC features RoboCop as Colonel Sanders in new ads; Wendy's begins $25m digital investments; Denver drive-thru taking orders using AI

Here is a summary of the most interesting QSR news stories of the week from around the world.

KFC has tapped RoboCop to be its new Colonel Sanders. As reported by The A.V. Club, the iconic half-man, half-robot is featured in a series of ads by the global chicken chain. Read more here.

Once again, Burger King trolled KFC, this time through a new ad campaign for its new flame-grilled chicken sandwich. As Fortune reported, the video features Burger King’s newly dubbed KFG (King of Flame Grilling), wearing a white suit similar to Colonel Sanders. Read more here.

A drive-thru in Denver is the U.S. is taking live customer breakfast orders using artificial intelligence (AI). In an announcement, Valyant AI's customer service platform at an Good Times Burgers & Frozen Custard outlet is said to require "a significantly smaller vocabulary of key words to take meal orders" which, they say, "already exceeds that of Google’s voice assistants." Read more here.

Wendy's has begun investing a planned US$25 million this year to strengthen the burger brand’s digital capabilities, company executives said. As reported by Nation's Restaurant News, about $15 million of the digital investments announced will go into a partnership with Accenture whilst another $10 million will be for digital scanners for the North American system. Read more here.

Papa John's is adding a Hot Honey Chicken and Waffles Pizza to the menu later this year. As reported by Business Insider, the pizza won a Twitter poll of what specialty pizza customers wanted to be able to order at Papa John's, with more than 70% of the vote. Read more here.

Taco Bell has announced the debut of its Steak Rattlesnake Fries. As reported by Thrillist, the new item features crispy, seasoned starch topped with steak, nacho cheese sauce, creamy jalapeno sauce, and pickled jalapeno slices. Read more here.

Photo credit: KFC YouTube

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Chipotle opens 1,000th restaurant
It is located in the greater area of Kansas City, US.
International
wagamama is UK’s most diverse restaurant workplace
The brand ranked 130th in all of Europe and 1st in the UK among restaurants.
Mr Bao Group formalises to ‘6 OF 1’
This marks the brand’s departure from the Taiwanese restaurant concept.
New concepts