Domino's Pizza Eurasia posts 10.7% rise in like-for-like sales

The company recorded a group sales increase of £177 million.

Domino’s Pizza Eurasia’s like-for-like sales increased by 10.7% year-on-year in the period ending December 2019.

The company, which operates the global pizza brand in Turkey, Russia, Georgia and Azerbaijan, also recorded a group sales jump by 21.8% to £177.7 million (TRY 1.4 billion).

“Our “Dürümos” wrap launch in the third quarter and the successful celebrity-endorsed advertising campaigns resulted in solid like-for-like in the second half of the year, surpassing 20% in the fourth quarter,” the company said in their recent disclosure.

Rapidly improving macro parameters in the fourth quarter were also a key catalyst to our success; however, the volatile situation beforehand was not conducive for store openings,” it added.

Like-for-like sales in the Russia division, however, posted a 0.7% increase (in Rubble) “due to new competitor store openings and increased aggregator activity.”

“Clearly defined measures such as cluster based pricing by region and store, building on the success in Turkey in H2 2019, will be in place starting in February to restore like-for-like growth. We have also started testing with one of the Russian aggregators in Q4 2019,”

Moreover, online system sales were up collectively by 39.8%.

Meanwhile, the company said that its sales from online orders as part of delivery has reached 70%, nine-points up from 2018.

The company had 41 Domino’s Pizza store openings across their territories with plans to open 25 to 30 shops in Turkey and 40 to 60 outlets in Russia.