Just Eat calls for media review to bolster its marketing
The food aggregator also aims to provide a personalised customer experience.
Just Eat has ordered a media review in multiple markets that includes their UK market, according to report by Campaign. https://www.campaignlive.co.uk/article/just-eat-orders-global-media-review/1522771
The food aggregator is said to be improving their marketing operations for better customer experience.
On their recent trading update, Just Eat has announced that the results of their initiatives in 2018 have been above expectations and are now anticipating revenue of around £780 million.
“As we move into 2019, Just Eat is strongly positioned to take advantage of the rapidly-growing £83 billion+ market opportunity in takeaway food delivery. Our unrivalled marketplace reach, combined with the roll-out of our winning delivery platform, creates a unique hybrid platform which gives our growing customer base the best of both worlds through access to more choice and better service,” the company said.
They also aim to increase profitability in the UK and Australia as well as expanding their delivery services in key zones.
The media review comes just weeks after Just Eat appointed McCann as its global creative agency in December.
