More than 4 in 5 customers want foodservice brands to engage more in sustainability measures: report
A considerable number of customers are also willing to pay more for ethically-source food and drink.
More than four in five (83.1%) customers expect foodservice operators to engage more in sustainability measures, a new report has revealed.
CGA, in partnership with UKHospitality, released the sixth issue of Future Shock report that highlighted customers primarily expecting more ethical sourcing of food and drink (64.6%).
Around half, meanwhile, want to see more environmentally friendly packaging (53.9%) and evidence of reduced carbon footprint (50.3%).
The report noted that a considerable number of customers are also willing to pay extra for ethically sourced food and drink (40.6%), even pay premium for environmentally friendly packaging (25.2%) and a reduced carbon footprint (22.7%).
This increasing expectation, CGA said, posed a challenge for foodservice operators, whether they would shoulder the costs of investing in sustainability or pass these on to customers a risk a hit to sales.
“The environmental impacts of restaurants, pubs, bars and hotels are under intense scrutiny, and all operators will need to demonstrate a genuine commitment to sustainability as we enter the new decade,” CGA Food and Retail director Karl Chessell commented on the results.
