Burger King with Scooby Doo sets to spook UK and Ireland
The latest campaign from the burger chain will feature the famous, mystery-solving canine.
From June 26th and continuing to August 21st 2015, guests visiting participating Burger King restaurants in the UK, Ireland and around Europe will find a spooky treat with various characters from Scooby-Doo, and The Haunted Mansion.
The campaign includes a specially designed kid’s bag, one of eight spooky Scooby-Doo themed toys in every kid’s meal, which combine to create the Haunted Mansion.
The campaign also encompasses digital activations, in-store posters and window stickers to advertise the promotion.
“Burger King continues to innovate and create wonderful guest experiences,” Matthew Bresnahan, Marketing Director, Northern Europe, Russia & Africa, said.
“Scooby-Doo is known globally across generations, continuing to delight people of all ages, which provides us the opportunity to connect with all the family.”
