Burger King UK looks for the best ‘Foodfillment faces’ in new campaign

The fast food chain is partnering with TV personality David Potts for the campaign.

Burger King UK is partnering with TV personality and Celebrity Big Brother 2024 winner David Potts to search for the nation’s best “Foodfillment faces’, which the brand describes as “the facial expressions made when customers experience total food satisfaction.”

Together with Potts, Burger King UK will be hosting a one-of-a-kind open casting call, where customers are invited to show off their best ‘Foodfillment’ faces, as they tuck into a Whopper or Chicken Royale, under the watchful eye of the self-proclaimed ‘King of Slaying’ himself. 

The open casting call takes place on 22 May 2024 (2 PM – 5 PM) at the Burger King UK flagship restaurant at 17-21 Leicester Square, London WC2H 7LE, with the chance to feature on Burger King UK social media channels and potentially win a year’s supply of flame-grilled Whopper burgers. 

Those unable to attend can also enter via social media, by sharing their best ‘Foodfillment faces’ and tagging @burgerkinguk #Foodfillment. 

Applicants must be over 18 years old. Photographs will be taken, and successful applicants will be contacted directly by Burger King UK PR agency.