Domino's inks deal with e-sports solutions provider Gfinity for Elite Series sponsorship
The partnership will run until December 2020.
Esports solutions provider Gfinity has announced a multi-season agreement with Domino’s to become Presenting Partner of the Gfinity Challenger and Elite Series UK competitive gaming tournament.
The partnership, which runs until December 2020, is the biggest commercial deal for Gfinity and gives Domino’s exclusivity an in-show presence throughout the 80 hours of live FIFA, Rocket League and Street Fighter V broadcasts.
In addition, Domino’s will also receive bespoke content, broadcast and digital assets, player shirt sleeve branding, social media activations, customer relationship management, ticketing and hospitality.
“We are delighted to have entered into a multi-year strategic partnership with Domino’s. It is a testament to the continued growth of esports and the quality of the Gfinity Elite Series.
“Esports has become the entertainment of choice for brands looking to connect with young adult consumers. It is exciting, it is growing and it is full of opportunity. We look forward to working with Domino’s to create new and innovative ways to bring even more excitement and interest in the Elite Series,” Garry Cook, Executive Chairman of Gfinity, said.
