Esquires Coffee Begins Rebrand

As part of the chain’s national rebranding, the Coventry Transport Museum will be closed from 4th-10th June.

The store will be re-branded with Esquires new authentic, artisanal look as well as incorporating elements to reflect the Transport Museum theme.

Esquires Coffee is going through a rebrand of its existing network of 24 stores in the UK, and is looking to open its 25th store in Coventry West Orchards Shopping Centre in mid-June.

Part of Esquires Coffee’s rebranding exercise is to bring in a larger aspect of localisation to each of its stores, through their design.

The company said that it aims to create a vibrant yet comfortable, non-corporate looking environment for customers to enjoy organic and Fairtrade coffee.

Through the new look, the brand hopes to increase footfall into our stores, ultimately resulting in an increase in sales.

The rebrand is aimed at positioning Esquires Coffee as a main player within the UK premium coffee market.