Find Out all About Dunkin Brands Latest Marketing Partnership
Dunkin' Brands in Liverpool FC tie-up.
Dunkin' Brands Group, the parent company of Dunkin' Donuts and Baskin-Robbins has announced a multi-year marketing partnership with Liverpool Football Club.
The deal will see Dunkin' Donuts become the official coffee, tea and bakery partner to the football club, and Baskin-Robbins the official ice-cream supplier.
However, the partnership goes beyond simple vendor arrangements. It will also see joint participation in pre-season tours the club undertakes, Liverpool FC tickets and autographed items being used in joint promotions and sweepstakes, as well as access for Dunkin' Donuts and Baskin-Robbins to Liverpool FC global digital media, Liverpool TV spots, print ads and home game signage.
It is not difficult to see why the tie-up makes sense. With a huge fan base, including over 200 Official Supporters Clubs globally, Liverpool FC is a global brand. This fits nicely with Dunkin' Brands increasing global presence.
Speaking of the move, John Costello, President, Global Marketing and Innovation for Dunkin' Brands said "Liverpool FC is one of the world's most renowned football clubs, so we're very excited to partner with them as we continue to grow... We look forward to working with Liverpool FC on a number of exciting marketing initiatives and engaging with football fans worldwide in the coming years through this partnership".
