MARKETING | Staff Reporter, UK

Gourmet Burger Kitchen appoints content agency Only The Brave for next growth stage

The agency also handled the arrival of Slim Chickens to the UK.

Gourmet Burger Kitchen (GBK) announced it appointed strategic brand and content agency Only The Brave for its next stage of growth, following a launch campaign for its menu on social media.

The Sheffield agency already has connections to a number of the brands owned by the Boparan Restaurant Group, which GBK is part of. It also handled the arrival of Slim Chickens to the UK.

“We have ambitious plans to grow the brand rapidly, especially as we come out of lockdown. Social is a key channel for us, allowing us to effectively engage with our audiences in challenging times,” a spokesperson for GBK said.

"Only The Brave clearly demonstrated that they have the creativity and expertise within the food and hospitality sector to effectively support us on our journey. Their ability to respond with quality content and a strategic approach that is already driving traffic was key in our decision to appoint them as our creative partners.”

Nick Aldrich, managing director at Only The Brave, added: “This is yet another great win for us. It’s always exciting to be working with ambitious brands and we’re all looking forward to delivering Gourmet Burger Kitchen’s growth plans and bringing the brand to more and more towns and cities in the UK."

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