MARKETING | Staff Reporter, UK

Just Eat's reports over 100,000 unique interactions through augmented reality campaign

10% of those interactions resulted in an order.

Aiming to illustrate the potential of augmented reality (AR) in customer engagement and sales, Just Eat announced that its recent campaign that featured the said technology saw a total of 102,000 unique interactions, 10% of which resulted in an order.

Created by marketing technology agency Byte London, Just Eat’s AR experience allowed Facebook users use their phone’s camera to see their favourite takeaway floating into their mouth in the ‘real world’, and then place an order.

Just Eat says the number of direct orders went beyond their expectations.

“Too many people dismiss AR as just another marketing gimmick. Our Facebook AR experience demonstrates that with the right creative approach and strategic implementation, AR can provide incredible engagement while at the same time driving real world sales,” Just Eat UK marketing director Ben Carter said.

“AR is an incredibly powerful platform not just for creating engaging marketing experiences but also in delivering real ROI for brands. We were proud to be one of the first agencies to work on the Facebook AR platform and have since launched our AR Studio and capability to further explore its creative potential,” Byte London co-founder Alex Miller added.

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