McDonald's holds live-streaming event to celebrate National Hamburger Day
On National Hamburger Day, May 28, 2016, McDonald's attempted to elevate its burgers to a new art form" during a Facebook Live video event starting at 2pm CT/3pm ET on Wednesday, May 25.
During the live-streaming event, improvisational artist Bevin will reveal three paintings inspired by the Big Mac or Quarter Pounder with Cheese. Following the Facebook Live event paintings will go up for auction on eBay with 100 percent of proceeds going to Ronald McDonald House Charities.
"Inspired by National Hamburger Day, McDonald's is paying tribute to the oh-so-delicious Big Mac and Quarter Pounder with Cheese by immortalizing our favorite burgers, created with the highest standards of quality, into pieces of art while giving our customers the chance to own their own piece of McDonald's nostalgia," said Paul Matson, McDonald's Director of U.S. Social Engagement.
Viewers can expect to be captivated by the soothing and serene depictions of McDonald's 100% beef burgers through a series of unexpected surprises and improvised moments while Bevin attempts to paint his own burger muses -- the Big Mac and Quarter Pounder with Cheese -- though he'll leave the actual art being auctioned off to the professionals.
"We are constantly on the lookout for interesting and innovative ways to interact with our customers. Facebook Live video gives us an exciting new way to bring together burger lovers in a shared experience centered on some of our most beloved menu items," continued Matson.
For those who miss the Facebook Live event, the video will be available to view on McDonald's Facebook page.
