Papa John's appoints W Communications to handle their PR and social media
The agency is also tasked to deliver Papa John’s upcoming campaigns.
W Communications will be handling the Papa John's UK PR and social media.
In addition, W is tasked with delivering Papa John’s upcoming campaigns, as well as handling strategic partnerships, influencer engagement, and content creation for the brand.
Founded in 2009, W's clients include The London Evening Standard, Unilever, Shortlist Media, Levi’s, Major League Baseball, The Ministry of Sound, MoneySuperMarket, Carabao and Three UK. Papa John’s joins W’s food and drink portfolio alongside the likes of Marmite, Hellmann’s, Pot Noodle, Mare Street Market, Camden Town Brewery and Yo!.
“The Papa John’s business is going through an exciting time in an incredibly competitive marketplace where ‘share of mouth’ is king," Warren Johnson, Founder and Global CEO of W Communications, said. “We’re looking forward to taking on the challenge and delivering the bold strategic and creative thinking that won us the business.”
Liz Williams, UK Managing Director at Papa John’s, added: “W’s in-depth knowledge of the media and Influencer landscape, combined with their passion for making tangible commercial impact made them the perfect agency partner and we’re delighted to have them on board.”
Papa John’s operates a network of over 5,000 locations in 44 countries, with over 400 stores in the UK.
