Papa John’s spotlights cheddar cheese in new global marketing campaign
The “fashion meets food” collaboration takes satirical cues from Gen Z street culture.
Papa John’s is spotlighting cheddar cheese in a new global marketing campaign that includes a new pizza range and merchandise.
The “fashion meets food” collaboration takes satirical cues from Gen Z street culture that are “befitting of the brand’s urban footprint and customer base”, the company said.
Content of the new cheddar pizza range is juxtaposed with fashion shots of models interacting with the pizza, whilst wearing a combination of authentic streetwear and the original Papa John’s delivery driver uniform.
30 original items from the advertising campaign and customized items of deadstock delivery driver uniforms will be available from 1 June on fashion marketplace Depop.
“This bold campaign where food meets fashion is a real departure for our marketing globally. Its satirical humour and references to Gen Z street collaboration culture nicely propels Cheddar back into fashion. It’s a first for us but also for fans who can get their hands on both the collaboration’s pizza and exclusive items of delivery driver clothing,” Jo Blundell, international marketing vice president of Papa John’s, said.
The new Papa John’s Cheddar range includes five new pizzas and follows their Plant Love campaign from earlier this year, where Papa John’s increased the menu choice for flexitarian customers with more plant-based or inspired products.
