Papa John’s spotlights cheddar cheese in new global marketing campaign | QSRMedia UK | QSR news for UK's quick service restaurant industry.
, Europe
71 views

Papa John’s spotlights cheddar cheese in new global marketing campaign

The “fashion meets food” collaboration takes satirical cues from Gen Z street culture.

Papa John’s is spotlighting cheddar cheese in a new global marketing campaign that includes a new pizza range and merchandise.

The “fashion meets food” collaboration takes satirical cues from Gen Z street culture that are “befitting of the brand’s urban footprint and customer base”, the company said.

Content of the new cheddar pizza range is juxtaposed with fashion shots of models interacting with the pizza, whilst wearing a combination of authentic streetwear and the original Papa John’s delivery driver uniform.

30 original items from the advertising campaign and customized items of deadstock delivery driver uniforms will be available from 1 June on fashion marketplace Depop.

“This bold campaign where food meets fashion is a real departure for our marketing globally. Its satirical humour and references to Gen Z street collaboration culture nicely propels Cheddar back into fashion.  It’s a first for us but also for fans who can get their hands on both the collaboration’s pizza and exclusive items of delivery driver clothing,” Jo Blundell, international marketing vice president of Papa John’s, said.

The new Papa John’s Cheddar range includes five new pizzas and follows their Plant Love campaign from earlier this year, where Papa John’s increased the menu choice for flexitarian customers with more plant-based or inspired products.

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Get QSRMedia UK | QSR news for UK's quick service restaurant industry. in your inbox
It currently employs more than 130,000 crew members in the two countries.
Both channels were worth virtually half of managed groups' sales.
The two companies’ started working together in 2016.
It teased further menu innovation alongside store expansion in the coming months.
The chain has opened eight coffee houses since launching in 2014.
The new cafe looks to target office goers, students and hotel guests.
The enlarged group is now built around the United States, the United Kingdom, the Netherlands and Germany.
The company also expects revenue from delivery and digital channels to double across the group in their upcoming financial year.
The first U.S. location will be in Chicago.
The chain is celebrating the launch with a 'Summer Socials' DJ series.
The demand for drive-thrus spaces continues to grow despite the easing of restrictions.
It recently introduced the option for delivery to selected outdoor locations.
800 ice cream vans have gone out of business, ICA claims.