, UK

Pizza Hut Restaurants launches emoji-themed menu

The pizza chain unveiled an "emoji-fied" menu to honour World Emoji Day on 17th July.

The menu, which launched in six selected outlets nationwide, also celebrates the recent release of 72 new emojis, including Inline images 1 and Inline images 2.

From Wednesday 13th July, Pizza Hut Restaurants’ customers will be served the limited edition emoji menu while dining at the following new look Huts: The Strand London, Birmingham Bullring, Liverpool Paradise Street, Edinburgh Hanover Street, Manchester Fountain Street and Cardiff Queens Street. The exclusive menu will only be available until Sunday 17th.

Customers will be encouraged to try and decode the menu and order in the language of emojis.

Pizza Hut Restaurants worked closely with social media expert, Geoff Desreumaux, Founder of WeRSM (We Are Social Media), to design and develop the menu.

Kath Austin, Director of HR and Marketing at Pizza Hut Restaurants, said: "Emojis have been named the world’s fastest growing language, so what better way to honour World Emoji Day and the recent release of 72 new emojis than by creating our very own emoji-themed menu for customers to decipher and have some fun with.

"We have a huge focus on menu innovation and having already launched a brand new menu recently, we hope customers enjoy decrypting the emoji version as much as we did creating it!"

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