Shake Shack UK launches first retail collaboration
The fast-food brand has teamed up with culture brand Wavey Garms.
Shake Shack UK has entered a partnership with Wavey Garms for its first retail collaboration.
Launched in 2013, Wavey Garms is known as an influential fashion site, offering a platform for fashion and streetwear fans.
The collaboration will feature a limited-release T-shirt, available for £35 at each Shack across the UK and directly via the Wavey Garms website.
According to Shake Shack, this is part of their Stand For Something Good initiative, as they believe in being deeply connected to their surroundings and embracing the unique flavours and culture of the community they are a part of.
The T-shirts will only be available as long as supplies last.