Subway launches 'Inside Out' Kids' Pak
The brand will launch a new campaign to tie in with Disney Pixar’s latest film ‘Inside Out’.
From July 1st, Subway will relaunch its Kids’ Pak with a new limited edition Inside Out design.
Roger Cusa, Head of Marketing for the Subway brand in UK and Ireland, said: “We’re thrilled to partner with Disney on its latest film.”
“Not only is the Inside Out Kids’ Pak a great way to give children a low fat, healthier choice, but thanks to this campaign, we’re able to offer families visiting Subway stores a unique way to engage with Disney’s latest animation and we’re sure they’ll love it as much as we do."
The Inside Out Kids’ Pak features a Low-Fat 4-inch Sub, Capri Sun Fruit Crush drink and a BEAR Pure Fruit Yoyos, giving children two of their recommended five-a-day, and comes with either character memory game cards or an emotional cube featuring all emotion characters from Inside Out.
The latest campaign builds on previous partnerships with Disney, including the recent success of the Mickey Mouse and Avengers Assemble Kids’ Pak™s, and will be supported by in-store promotion, PR and social media activity.
The deal was developed by the Subway brand and Disneymedia+, the integrated ad sales, promotions and marketing solutions arm of Disney UK and Ireland.
