MARKETING | Staff Reporter, UK

YO expands partnership with David Lloyd Clubs

This is “another important step” in the brand’s diversification strategy, its managing director for retail said.

YO announced it has expanded its partnership with David Lloyd Clubs, now supplying the leisure centres with pre-packaged sushi and salads.

The expansion builds on an earlier trial and will see a range of YO Food to Go pre-packaged sushi in David Lloyd Clubs, including YO crispy salmon rolls, YO chicken katsu bites and YO vegan sushi.

YO Food to Go pre-packaged sushi is already available in 600 Sainsbury’s stores, 160 Co-op stores, and a trial partnership is also underway in WHSmith.

The group’s Taiko brand is also available in Waitrose. Within its retail division, YO also operates 52 YO kiosks in Tesco stores under the YO brand and 37 kiosks in Asda under the Panku brand offering.

This is another important step in the diversification strategy and the expansion of our retail offer as we look to reach more customers by opening up new channels. With naturally healthy Japanese food, YO! is a perfect fit for David Lloyd Clubs,” said David Hampton, Managing Director of Retail at YO.

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