MARKETING | Staff Reporter, UK

YO! selects W as its PR agency

W will spearhead the next phase of YO!’s evolution.

In celebration of YO!’s 20th anniversary year, W will reinvigorate the sushi brand through new store launches and product storytelling. W will also support YO!’s regional roll out via traditional PR and local influencer programmes.

The appointment follows the company’s evolution from YO! Sushi to YO! in 2016, with a Japanese inspired identity as it expands into the US, Middle East and further into Europe.

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