In Focus

Pret's Biggest Ever Menu Shake-up

Majority of the new items are vegan and vegetarian.

Pret A Manger announced its new spring menu, featuring 20 new items said to reflect “the UK’s changing consumer tastes”.

Of the 20 new items, eight are vegan whilst five are vegetarian, reflecting the changing nature of consumers taste preferences. The new menu also includes a new product category of open sandwiches, made on Pret’s first gluten-free bread.

Unable to find a suitable product in the market, the new bread is the standout of the revamped product line-up and is the result of nine months of development and close to 30 different recipes. It is made with oat, teff, buckwheat and quinoa flours, with millet, red quinoa, sourdough and treacle.

Pret have also used the opportunity of the menu revamp to launch a range of new pots, aimed at capturing the rapidly growing snacking market. Hannah Dolan, Head of Food Development at Pret said that “two thirds of Pret products are now purchased outside of the lunchtime period.”

Another noticeable feature of the new menu is its colourfulness. Vibrant yellows and greens stand out in its salads and pots.

“Our team of chefs have taken inspiration from all over the world for this new menu and have worked incredibly hard to perfect each and every ingredient. From flavoursome roasted mushrooms, to our own gluten-free bread, which we honestly believe is one of the best out there right now,” Hannah Dolan said.

The new products include:

  • Cali style salmon salad
  • Asian-style veggie box
  • Greek salad
  • Ham, Egg & Beets Salad
  • Bang Bang Brocoli Salad
  • Salmon & Smashed Avo Pot
  • Roast Mushroom & Smashed Avocado Pot
  • Chicken & Smashed Beet Pot
  • Egg & Smashed Avo
  • Almond Butter & Berry Bircher
  • Tropical Bircher
  • Lemon & Blueberry Cheesecake
  • Mocha Pot
  • Coco-Berry Bircher Smoothie
  • Nut Bar
  • Avo & Bacon Breakfast Baguette
  • Hummus & Chipotle Wrap
  • Chicken & Pea Crush Baguette
  • Bang Bang Veggies Wrap
  • Veggie New Yorker on Rye

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.