The chain said the product helped draw in a vegan fanbase.
Barburrito said its plant-based faux-chicken filling is on course to overtake real chicken as the most popular item on their menu this month.
In the past six months, the chain said the plant-based filling, supplied by THIS, has soared above Barburitto’s other real meat fillings including chicken and chorizo, spicy shredded beef and pulled pork.
Barburrito, which has 14 sites across the UK from Glasgow to London, said it experienced “soaring” sales over the past 12 months.
“We want to give our customers as much menu choices as possible and it’s been fantastic to see THIS Isn’t Chicken become so popular. Whilst we know the plant-based filling has helped draw in a vegan fanbase, we’ve been surprised by how many meat-lovers have started mixing it up and giving plant-based a go,” said Lynsey Hutchinson, marketing manager at Barburrito.
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