Boojum launches vegan three bean chilli

The brand says it wanted to provide even more choices for consumers with plant-based diets.

Mexican-inspired brand Boojum has launched a limited-edition vegan three bean chili.

The new chilli consists of butter, kidney and cannellini beans combined with a blend of spices and seasoning to achieve a smoky, saucy flavour profile.

The vegan item will sit alongside the brand’s existing burrito, fajita and taco filling options as a meat alternative, geared for customers who are turning to plant-based diets or opting to reduce their meat consumption.

“We’ve always offered vegan options as part of our customisable format at Boojum, however in line with a growing trend for vegan menu items, our team have once again got creative and developed this delicious new Bean Chilli to provide even more choice and cater to a demand from more conscious consumers,” Boojum marketing head Nuala McMenamin said.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.