The brand has launched a summer menu consisting of returning favourites, new product lines, and coffee over ice.
Costa Coffee has developed a chilled Whipped Milk made by aerating skimmed milk. The Whipped Milk will reinvent the Iced Flat White and Iced Cappuccino drinks this summer. The Whipped Milk also forms the basis of other summer menu items such as the toppings on a Cold Brew and in Costa Coffee’s new range of Milk Whips.
Following a successful small-scale launch over the last two summers in London and Manchester stores, as well as key international markets, Costa Coffee will be launching Cold Brew nationwide.
Made from 100% single origin Arabica Columbian beans with notes of citrus and honey, the coffee drink is brewed in-store for 20 hours to enhance the natural sweetness of the coffee. Costa Coffee will be serving Black Cold Brew and White Cold Brew (served with a splash of milk). Customers can customise their drinks by adding any of the Costa Coffee syrups to create coffees such as a Caramel Cold Brew or Vanilla Cold Brew.
Gennaro Pelliccia, Costa Coffee's master of coffee, said, "Cold Brew proved to be a great success during our trials and now it feels like the right time to bring this new, on-trend, coffee experience to all of our customers. The slow brewing process naturally extracts the sweetness and acidity from the coffee and smooths out the bitterness, making Cold Brew clean, smooth, refreshing and easy to drink"
For something new and different, Costa Coffee recommend its guests to try the Cold Brew with Whipped Milk. Also this summer, 10p from every Cold Brew sold will be donated to the CostaFoundation to build a new school for children of a coffee growing community in Colombia.
Recognising the differing demands of their customers, Costa Coffee wants everyone to benefit from their new milk innovation. For this reason, Milk Whips are going to be launched nationwide.
Meanwhile, fans of Costa Coffee's Frostino's will also be delighted. The Belgian Chocolate, Mint Choc Chip, Coffee, and Strawberry Frostino's will be joined this year by the new Salted Caramel Crunch, a twist on the popular caramel flavour.
Pelliccia added, "As with our other recent developments - the Flat White Family and Coconut based drinks - we have really listened to our customers and coffee aficionados alike, staying on top of trends and making these accessible to coffee lovers everywhere. I believe that our passion for making great hand-crafted coffee is certainly demonstrated through what is no doubt, our most exciting and innovative summer menu to date."
Following Costa Coffee’s recent pledge to subsidise the cost of collecting and recycling paper takeaway cups in order to recycle the same volume of cups their customers use each year; the coffee brand will also be looking to reduce their plastics consumption this summer. Customers who drink in store will be served their iced drinks in new high quality glassware. This sits alongside their other ‘Force for Good’ work to reduce their environmental impact including the 25p discount given to customers who use a reusable cup as well as their recent decision to replace plastic straws with a paper alternative later this year.
Do you know more about this story? Contact us anonymously through this link.