Creams Café unveils first meringue-based treat

The new summer treat comes in two flavours.

Creams Café has launched its first-to-market meringue-based treat called the Pavlova Puffs.

The Pavlova Puffs will be available in two flavours and are designed for diners to share. Each dessert has been crafted on top of a giant meringue with a crunchy exterior and chewy middle.

The new dessert is the brand’s response to the growing sharing category. Customers can order the new dessert range in either the Summer Berry Pavlova Puff or the Chocolate & Honeycomb Pavlova Puff. 
“Our innovation strategy focuses on addressing challenges, seizing opportunities and bringing sweetness, joy and abundance to our customers. People want hospitality businesses to deliver experiences which are new and will delight, and every time we approach the blank whiteboard of innovation, this is what we must have at the front of our minds,” Everett Fieldgate, CEO of Creams Café said.

The Pavlova Puffs are the latest in a flurry of innovation from Creams Café launched this summer, which has included seasonal specials such as the collaboration with Pepsi’s Popworks brand to create a sweet take on nachos, and desserts inspired by social media crazes, including The Crookiewich – warm cookie dough in a toasted croissant, filled with Creams’ signature gelato and topped with chocolate sauce and sprinkles.

The Pavlova Puffs will be available in Creams Café stores nationwide from 9 July, priced at £8.95.