Domino's Pizza Israel to use dairy-free cheese produced by VBites
Domino’s Pizza is upgrading its vegan menu by switching to a dairy-free ‘cheese’.
The cheese produced in the UK by award-winning ethical food firm VBites, Cheezly, has eight varieties including a Mozzarella style and soy-free version.
The pizza chain first introduced a vegan option to its Israeli menu in December 2013, anticipating that it would appeal to Israeli vegans who account for about five percent of the population.
After a search for better cheese substitute, the brand opted for VBites’ Cheezly.
“We switched to VBites’ Cheezly because it’s considered one of the best dairy-free alternatives to cheese on the market today,” said Ido Friedman, vice president of marketing at Domino’s.
Domino’s Israel developed its new vegan menu in partnership with the Israeli Vegan Friendly Foundation.
The pizza chain currently has 55 branches throughout Israel, which is said to have the largest percentage of vegans per capita in the world.
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